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In the world of cinema, where stories often challenge societal norms, Hasith Goli’s Telugu film Swag offers a refreshing yet complex exploration of gender dynamics. At its heart lies a poignant moment: a father, proud of his masculinity, grapples with the reality of his son displaying traits considered feminine. This dilemma is beautifully counterbalanced by his wife, who strives to help him understand the importance of embracing individual expressions of gender. This emotionally charged exchange serves as a crucial anchor in a narrative that, until this point, dances between satire and farce.

Swag (2024) Telugu Movie Review

Swag is Goli’s second directorial venture following Raja Raja Chora, and it dives into the murky waters of gender equality, navigating the conversation beyond traditional binaries. The film’s structure is non-linear, oscillating between the 1550s and the present, weaving together the tales of a bloodline marked by significant shifts in gender roles.

The title itself—an abbreviation of the fictional Swaganika vamsam (dynasty)—also carries the weight of cultural expectations tied to masculinity. It cleverly hints at the swagger of men who thrive within patriarchal norms, setting the stage for a narrative rich in irony.

Swag opens in 1551 with Rukmini Devi, a queen who leads a matriarchal society where male foeticide is the harsh reality. In a satirical twist, Goli presents a world where men wear veils and women hold the reins of power. The narrative follows Bhavabhuti, portrayed by Sree Vishnu, who attempts to introduce a patriarchal system, illustrating the repercussions of this change on gender dynamics.

The film spans 159 minutes, featuring various characters—including Anubhuti, played by Ritu Varma—a civil engineer who faces the stark realities of a patriarchal society. When she reports sexual harassment at her workplace, the repercussions highlight the struggles many women encounter in similar situations today, encapsulating the film’s relevance.

The quest for the rightful heir of the Swaganika dynasty unfolds in a backdrop of familial conflict and personal discovery. As characters intersect, including Bhavabhuti as a police officer and a social media influencer (both played by Vishnu), the film invites viewers to consider the complexities of identity and heritage.

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Sree Vishnu shines in his portrayal of multiple characters, effortlessly transitioning between distinct personalities. His performance in the pre-intermission segment is particularly noteworthy, adding depth to the narrative without revealing key spoilers. Meanwhile, Ritu Varma’s dual role as Rukmini Devi and Anubhuti allows her to showcase the contrast between matriarchal power and the modern struggle for equality.

Meera Jasmine’s character, Revathi, emerges as a beacon of wisdom within the chaotic narrative. Her insights on acceptance and the futility of ignoring differences resonate deeply, adding emotional weight to the film. Each character is layered, often reflecting the shades of grey in human behavior, challenging the audience to rethink their preconceived notions about gender.

Swag Telugu Full Movie

The film’s technical team deserves commendation for their contributions. Vedaraman Sankaran’s cinematography distinguishes each timeline with a unique visual aesthetic, while Vivek Sagar’s eclectic score enhances the viewing experience. The editing, handled by Viplav Nyshadam, deftly manages the film’s multiple narratives, allowing audiences to stay engaged despite the intricate web of characters and timelines.

However, the film is not without its flaws. Some art direction elements feel underwhelming, particularly in recreating the grandeur of the erstwhile kingdom. Yet, the strengths of the narrative and performances often outweigh these shortcomings.