T-Series, India’s largest music label, has announced its plans to produce 3-4 long-format web series and 4-5 direct-to-OTT movies every year, as the company ventures into the world of over-the-top (OTT) content.
T-Series Will Now Produce Its Own Web Series and Movies
T-Series, India’s largest music label, is branching out into the world of over-the-top (OTT) content and plans to produce three to four long-format web series every year. The company has already started working on a biopic on the life of choreographer Saroj Khan and has acquired the rights to a book about the founder of Café Coffee Day, VG Siddhartha.
In addition to these projects, T-Series is also collaborating with director Hansal Mehta on a show, with a show for Disney+Hotstar already completed and set to release later this year.
With the ongoing pandemic and a shift in audience behavior towards streaming platforms, T-Series is also planning to release 4-5 direct-to-OTT movies every year.
The company has five shows in development, with budgets for the content ranging from ₹20 crore to ₹100 crore. The shows will primarily be shot in Hindi but dubbed in multiple languages to reach a wider audience.
While T-Series is exploring various genres like comedy, thriller, and biopics, the company will also develop a musical for Amazon Prime Video, leveraging its core strength in music. However, T-Series is taking a cautious approach and will only green-light projects that have a higher chance of success rather than rushing to produce as many films and shows as possible.
Given the recent lackluster performance of T-Series productions at the box office, the company is pivoting towards direct-to-OTT releases that may not be fit for big screens, such as horror, comedy, and thriller. T-Series plans to release four to five of these across streaming platforms every year.
T-Series’ foray into the OTT content space comes as the industry faces cost-cutting measures and rising cases of piracy, which have impacted revenue for OTT platforms. Despite the challenges, T-Series is confident that it can cater to the growing demand for daily doses of content among streaming audiences.